“It is better to be the first to be the best”

The key issue in marketing is to create a category that could be the first. It’s the law of leadership: it is preferable to be the first to be the best. It is much easier to enter the mind of the first to try to convince someone who has a better product that came before it.

One reason that the first mark is to maintain its leadership is that often becomes generic.

The authors in this Act have made a series of questions, all aimed at the same context, what has been the first? And whether it is better to be the first to be the best, what has happened to those who did not have early success from the authors?

While many products have been first in the minds of consumers so that their names become generic to classify this type of product, not because I have been the first should be your choice, but by the quality who have offered.

2. THE LAW OF CATEGORY

“If you can not be the first in a category, create a new one where you can be the first”

When a product is new to a category, trying to satisfy a consumer need for its acceptance rate is probably high. Although it is of great advantage to be the first in a category must take into account other considerations.

Convinced the customer to purchase a product in a new category I think is the determining factor, not emphasizing that he is first but showing that this is the need to satisfy the market.

Example:

The company manufacturers SONY appliances (radio, television, CD player etc..) Known in our country many years ago by the prestige of the appliances previously known to be the number 1 by far. Coming into our market a new brand GOLDSTAR who offers a line of appliances (radio, television), but introduces the “AUTO VOL” immediately revolutionized the market acceptance of products becoming. Why? The amount of security to know the advantage a team can withstand the voltage variation, the client sees the need to buy a computer with auto volume, not the need to purchase a product GOLDSTAR.

3. THE LAW OF THE MIND

“It is better to be first in mind that at the point of first sale.”

A product that is present in the minds of consumers must be preferred to a product which does not have any information but have come to the store first. If the key point would be reached first at the store there would be no promotion, customers are seeking alternatives to meet their needs known before and which have been perceived by the mind.

4. THE LAW OF PERCEPTION

“Marketing is not a battle of products, it’sa battle of perceptions”

There are better products. The only thing that exists in the world of marketing are perceptions in the minds of current and potential customers. Perception is reality. Everything else is an illusion.

Under this law the perception of a product as being faithful to the mind what the customer or consumer will be created which prevail in the choice of a product no matter which product to be.

5. LAW OF CONCENTRATION

The most powerful concept in marketing is an appropriate word in the minds of prospects

When a company reaches an appropriate word in the minds of consumers, (those) product (s) of this will be (n) identified (s) for that word. Not only to identify the product can also identify the company itself.

Examples:

In our country when we hear the word “best beer taste the real” we have been talking about President of the mark when it says “the store always full” identified with the siren.

Others:

Duarte in the not so far … …. Silk California

The price breaks … … … … … Hiper Olé

Where your money goes further. Gran Via

The super store … … … … …. Plaza Lama

6. THE LAW OF EXCLUSIVITY

“Two companies can not own the same word in the minds of customers.

When a company takes over a word in the minds of customers, it is useless to insert the appropriate word. If another company tried to use the same word which would be doing is helping it to flow end to the competitor who has the same exclusivity and therefore can not get into the mind of any potential customer.

7. THE LAW OF THE LADDER

Which strategy you will use depends on the scale holding the ladder

In the minds of customers that uses a hierarchy to make decisions. Customers are inclined to the order of preference they have in mind, that if a bone is seen as marking the number 1 will have a degree of preference to a number 2.

The company must take the step in the staircase that occupies the mind of the customer and from there to design the strategy to use to try to influence the client.

8. LAW duality

In the long run, every market becomes a two-race participants

In the long struggle of marketing are two brands that are vying to be the first place, this usually occurs between the mark of confidence and the aspirant.

Although the struggle is concentrated between two participants, one that is in third place can benefit from planning a short-term strategy.

9. THE LAW OF THE OPPOSITE

If you choose the second strategy is determined by the leader.

When a company is in second place strategies should be focused on the strength of its competitor in this case the leader. Once after discovering the strength, the second competitor in the consumer must submit to the opposite, bone is not different but better.

If a product is emphasized their strength will not be difficult to know their weakness, but this weakness to which the campaign must be targeted to have some degree of truth.

Examples:

A factory that only produces pet pets thread gives an alternative to using your competitor might be the opposite as pets spiral.

If the strength of a perfume factory perfume oil would make a campaign aimed at its competitor perfume alcohol a good strategy.

10. LAW DIVISION

Over time, a category is divided into two or more categories

Some companies use the law division for several categories of goods.

Example:

Manufacturers of paints (folk) have a line of paints with lower prices than the other category, this presents its line economic, acrylic, oil, etc., although in this case there will be line-oriented purchasing power of consumers, who will be that make the election by which it sees fit.

11. THE LAW OF THE

The effects of marketing are long term

This law tells us that depending on the marketing strategies being used in a product, there may be adverse effects on the future of the product.

Example:

In the case of coffee Mom Iné the time of launching the presentation was a pack of non-transparent color as the traditional coffee Santo Domingo, when consumers buy coffee felt more security in the traditional coffee because I could see its contents. I think short-term packaging Iné Mama was attractive and attracted some of the consumers, but in the long term, this package was not trusted, this leads to Mama Iné assume that this negative difference is inclined to have a similar presentation to Santo Domingo Coffee .

12. LAW EXTENSION LINE

There is an irresistible pressure to extend the brand value

Normally a company tries to expand the brand builds on the success of another product. They try to be everything to everyone who over time will cause problems.

Example:

Daewoo excellent manufacturers of machines for sale with extremely high rates, incurred in the production of cars with the intention to exploit the mark as with washing machines and as a result which was obtained a product of a bad acceptance if any.

13. THE LAW OF SACRIFICE

You have to give up something to get something

In a company there are three things to sacrifice: product line, target market, and constant change.

Product line: This means that it must reduce the range of a larger product, bone rather than introducing new product concentration in the product that you have would be the best option.

Target market: The target market is those who are targeted marketing programs, so you know who directed the campaign would be something beneficial.

Constant change: In this case if a company has had success with the strategy used in a product would not be feasible to change.

14. LAW OF ATTRIBUTES

For each attribute, there is another equally effective against

This law states that we must find a different attribute of the competition. Once this attribute is empowered to promote their importance and thus increase their participation.

Example:

GOLDSTAR TV manufacturer when he made his release was based on the attribute AUTOVOL, promoting the importance of the guard voltage and automatically increase their participation.

15. THE LAW OF SINCERA

When you admit a negative, the listing will recognize a positive

By assuming a negative aspect of a product must create a profit that convinces the client of a positive aspect of the product.

16. THE LAW OF THE SINGULAR

In each situation, only one move will produce substantial results

When presented a problem in a single alternative will solve the problem and not a set or several alternatives. I think here comes the game of decision-making, ie a medicine for each disease.

17. LAW of the unpredictable

Unless you write the plans of their competitors can not predict the future.

Here is that a company can not predict the reaction of your competition. Must think not only planning to get a result in the short term, but a guiding direction of marketing in the long term.

One way to cope with the unpredictable is to be flexible enough in the organization. In other words go with the chord changes over time requires the category.

18. THE LAW OF SUCCESS

Success often leads to arrogance and arrogance to failure

When a company is successful it can become arrogant and then fail

Example:

When CODETEL (telecommunications company) was the only phone company in our country, it was obvious that the person interested in acquiring one of communication services (residential line, cellular, pagers. Etc.) Should be directed to this, where you required to fill customer requirements (collateral, credit card etc..) in order to sell the service, but nevertheless that the client should wait for some time that its application be approved. Years later inserted into the market TRICOM, who leaves out certain conditions and using the flexibility of a market takes hold and forgotten by the arrogance of subordinate CODETEL, who has not failed, but after the arrival of TRICOM has had to endure the consequences of the law also affects the success of the law of supply and demand.

19. THE FAILURE OF LAW

Failure is part of our life and we must accept

Some companies do not admit the failure of a given product and the other trying to fix it, so that eventually leads to failure. It is convenient to recognize a failure in time to reduce potential losses.

20. THE LAW OF NOTE SENSATIONAL

In many cases the situation is the opposite of what appears in the press

Through sensationalism which is to present to the client that you are in a situation that does not really exist. It is not the same to capture the public imagination to revolutionize a market.

Example:

Currently Microsoft (computer software company) is doing the presentation of new product “Windows XP”, it really is a feeling watching the show who have assembled, but this does not mean that this product will revolutionize the market for consumer acceptance or computer users, although Microsoft has a good perception in the minds of your target market.

21. THE LAW OF ACCELERATION

Successful programs are not built on whims but on trends

A fad is a short term phenomenon that can be profitable, but not hard enough to produce a stable company. The quirks in the short term and increase dramatically in the same period decreased, however the trends tend to increase with the long term and becomes stable for the company and do not tend to decrease.

22. LAW RESOURCES

Without adequate funding, not an idea off the ground

Besides having a good idea you need the resources to invest in this idea. The aim is to penetrate the minds of consumers through advertising, which is expensive tools.

1. Enhance a Sale Luxury: You could sell a basic product and tell people that a little more money they can get a deluxe edition.

2. Improving a Sales Money: You could give people the rights to sell the product they are buying for your business. You could charge a $ 30 bonus for joining your affiliate program or to obtain reproduction rights.

3. Improve Sales with a Discount: If you’re selling a product that people could request again in the future like shave gel, you could offer a second container of shaving gel at a discount.

4. Improve Sales with a Time: If you’re selling a product or service to which people subscribe, like a magazine, you could say that if they subscribe for two years instead of one, they can receive it by half the normal price.

5. Improve Sales in a Quantity: This is similar to the discount. The only difference is that you increase the discount depending on the amount of products they seek. If they ask for 3 is a 10% discount if they ask for 5 is a 15% discount.

6. Improving a Sales Package: When you’re selling a product you could offer similar products in one package. Tell people that the other products are cheaper in the package if purchased separately.

7. Improve Sales with an Affiliate Program: When you’re selling a product could offer the product of someone else. You may get a commission on the product and take profit.

8. Enhance a Free Sale: you offer a free sample or trial of your product (your first sale would be free) and then tell people that if they ask for the full version at that time they will receive a discount.

9. Enhance a Sale Extra: There are many things that you could charge extra at the time of sale. It could be a gift packaging, printing, custom design, etc..

10. Improving an Extended Sale: If your product comes with a warranty, you could ask people if they would like to extend the warranty an additional year for only $ 30.

In conclusion, you can use any or all of these strategies to increase your earnings at the time of sale. Do not be afraid to use your imagination to create strategies to improve sales.

If you’re not trying to sell a product of post-sale to your customers, you’re making a big mistake. It is easier to sell to existing customers to sell new still lack confidence in your business.

Here are 10 super strategies you can use to sell your product post-sale to your existing customers:

1. When you send people the first product they bought, insert a flyer or brochure of your after-sales products in the package.

2. Give customers a free subscription to an online magazine only to customers when they buy your product. You might include an announcement of your product post-sale in each issue.

3. Send cards to your clients or special dates on your birthday. Includes a small advertisement inside the card for your product post-sale.

4. After the client asks for your first product from your web site, take them to a website “thanks” and includes a listing of the product on that page.

5. Send to a customer free surprise gift after they ask for your first product. You might include your announcement of another product of post-sale.

6. If you’re selling an electronic product, such as an electronic book, including the announcement of your product post-sale somewhere inside the electronic product.

7. Give your customers a free membership site for your private customers only. ” You might include your ad for your product post-sale somewhere in the private site.

8. Contact your customers by phone and ask if they were happy with your purchase. I can comment about your post-sale product.

9. Send a thank you letter by mail or e-mail. You might mention your product post-sale somewhere in the letter.

10. Ask your customers if they want to be updated in the future when you have new products. You could get them to register to receive updates by e-mail or mail.

Your business will have greater chance of survival if you try to sell products after sales to your existing customers.

Do not feel like you’re the Lone Ranger. The vast majority of Internet businesses are not participating in the gold rush online.

1. YOUR WEB SITE SHOULD BE FOCUSED.

As well as a journal article or a television program, a website that tries to cover many areas confuses visitors. Restricts your site up to three or four concerns that your best customers are.

The products and services should be related to a common theme. A site that is nothing more than a dozen affiliate programs will lack cohesion and purpose.

2. Let your TEXTS ATTRACTING.

Sites ranging from those operated by a person working in an extra room to large companies suffer from a monolith web text that does not sell and it is not clear. No matter how many visitors you receive on your site, you will not make money unless the text of your site to do its work.

Right from the first page to give visitors a good reason to read your entire site. Clearly express the benefits they receive when they spend time on your site and you are buying.

3. MAKE YOUR INTERACTIVE SITE.

Your pages should invite customers and prospects to get involved. There should be no reason for your visitors to contact you for further information, to ask questions or express concerns. Make a discussion area, guest book, or a place to subscribe to your newsletter.

It not only helps to ensure that customers and prospects feel that you are a person who can help, interactivity gives you a reason to follow. Tomorrow, when your visitor may have forgotten about your site, your email will remember about the benefits they offer. Very few sales are made in the first contact. Repeat without spam, monitoring is the key to earning a stable income.